As a valued client and friend of CASTONDESIGN, we would like to take this opportunity to thank you
for your continued support, and wish you a very Merry Christmas and a Happy New Year.
Our offices will be closed from noon Friday 11 December 2015 and we will re-open
Monday 18 January 2016.
"May you have the gladness of Christmas which is hope; the spirit of Christmas which is peace;
the heart of Christmas which is love." Ada V. Hendricks
from the CASTONDESIGN team
We make many of our buying decisions visually because we like what we see or identify quickly with what a company's brand stands for or means to us.
While a brand is much more than a logo, a logo is a valuable mental shortcut to recognition. A memorable logo can make people connect with your brand in the first place, help them to understand what a brand and business is about and recall your business name down the track.
It can be tempting to skimp on logo design when starting out, but it is vital to think ahead and to think big. A good logo doesn't have to be costly, but it does need careful thought. A well-designed logo should stand for how you want to recognised. It should capture your company's personality and why it's unique.
Check what your competitors are doing, but be original. Don't copy or imitate - you will be found out and it will be costly.
Rather than trying to 'show' your product or service in your logo, consider what your business stands for, rather than what it does. If it were that simple, Apple would have a computer for a logo and Nike a shoe. Apple is a great example of where their brand opens doors for new products because people love what they stand for.
Our favourite five for great logo design:
- Keep your logo simple and bold.
- Make sure your logo can grow with your business. Will it work in black and white, and as well on an app button as a building?
- Does it feel right for the market?
- Will it stand the test of time?
- Does it make you proud - something that you would wear on a T-shirt?
CONTACT US today on 08 8380 5575 and learn more about winning the hearts and minds of your customers with a brilliant brand.
That's F for friends, Fans and Followers, who influence consumers' purchasing decisions in ever-more sophisticated ways.
So much has been said about social media and the rise of social commerce as the new marketing frontier that we're not going to (re)make the social case here.
Instead, we'll focus on how the influence of friends, fans, and followers on consumers, purchasing decisions continues to become more sophisticated and thus more powerful.
Let's call it the F-FACTOR:
THE F-FACTOR | Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR.
Why is the F-FACTOR important to consumers? It offers the promise of a consumption arena that is
more efficient, more relevant, and more interesting than before, where consumers either had to spend
endless time and effort on trying to discover the best of the best, or had to rely on sources that were
distant, unknown or untrusted (read: brand-driven), and therefore potentially unreliable or irrelevant.
So, here are just five of the ways that the F-FACTOR influences consumption behavior:
- F-DISCOVERY: How consumers discover new products and services by relying on their social networks.
- F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.
- F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions.
- F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together.
- F-ME: How consumers, social networks are literally turned into products and services.