Bellita Potatoes
Launching a healthier potato
Low carbohydrate Bellitá Potatoes are grown using environmentally sound farming methods in the Riverland, Adelaide Plains and the Murray Mallee.
CASTONDESIGN worked with Little Tractor Potatoes to develop the brand and retail marketing strategy for this newcomer to the fresh produce section. Spuds have fallen slightly out of favour, due to the popularity of low carb diets and interesting grains like quinoa. We aimed to put potatoes back on the weekly menu for health-conscious family cooks. Our strategy focused on Bellita’s key benefit of naturally having fewer carbs than other potatoes on the market.
We worked closely with our client to design the logo, packaging and point-of-sale marketing materials, online and print advertising, create consumer awareness and to coordinate a national retail launch. Bellita Potatoes are now in demand year-round in leading supermarkets across South Australia.
They say...
‘CASTONDESIGN enables us to maintain our competitive edge by being on budget and on message every time.
The team is very efficient, focused and responsive. This enables us to react quickly to our competitors with online advertising.
CASTONDESIGN offers tactical advice, clever copy and simply brilliant advertising concepts.
Thankyou team. We love our partnership.’
Liam Connole
Marketing Manager
