Nectar is the number one white mainline potato in the UK for taste. Potatoes lovers say it is their favourite white supermarket potato.
Easily confused with other white potatoes, our team designed various educational pieces to educate the consumer and the retailer on how to select Nectar.
Explaining the smooth oval shape and soft delicate pink eyes are the defining characteristics of Nectar. This was translated across retail packaging and point-of-sale marketing materials.
Working with Thomas Foods International Fresh Produce to cut through an already flooded hard produce category. The team undertaking market research and created a targetted campaign to launch the Nectar white washed – ‘Five Star on Taste’ speciality line they now can be found in all good independant supermarkets around Australia.